Phoenix

Sydney state-of-the-art performing arts venue Phoenix Central Park approached us with a dream of automating, randomising and streamlining their iconic balloting system.

Automated Balloting System

Our bespoke platform transforms Phoenix's legendary ballot process into a sophisticated digital operation. The system ingests thousands of entries, applies intelligent filtering preferences, and automates the entire allocation journey—from randomised selection through to digital ticket delivery.

Features

• High demand balloting system which ingests entries and randomises allocation
• Filtering system for ballot allocation. Allows Phoenix to preference or deprioritise certain constituents
• Custom digital ticket and front-of-house check-in system
• Staff dashboards for venue management with live capacity count, specialised ticket views and walk-in functionality
• Bespoke customer database (CRM) stored on Supabase
• Automated Mailchimp and SMS communications
• Unique entry source URL for advanced analytics tracking
• Self-service customer service options
• Tailored analytics at Venue, Season, Event and Performance level

Operational Transformation

This custom-built system now powers all backend operations and customer interactions at Phoenix. The platform's modular architecture seamlessly integrates with their existing website while providing staff with intuitive dashboards that mirror their operational workflows. What once required hours of manual processing now happens automatically—from ballot entry through randomisation, allocation, communication, and venue entry.
The foundation we've built adapts to Phoenix's evolving needs, with continuous enhancements ensuring the platform grows alongside the venue's ambitions. Through 12 months of ongoing support and iterative improvements, we've refined every aspect of the audience journey, creating a balloting experience that matches the calibre of performances within Phoenix Central Park's walls.